4
1
20
Marketing strategy :
a decision focused approach. 4th Ed.
WALKER, ORVILLE C.
Primary Author
BOYD, HARPER W., MULLINS, JOHN, LARRECHE, JEAN-CLAUDE
Additional Author
mixed material
New York
McGraw-Hill Education
2003
marketing_strategy-walker.jpg.jpg
Manajemen pemasaran, suatu pendekatan strategis dengan orientasi global. Jilid I
BOYD, HARPER W
Primary Author
mixed material
Jakarta
Erlangga
2000
Marketing research, text and cases
BOYD, HARPER W. a.o.
Primary Author
FOLL, RALPH WEST, STASCH, STANLEY F.
Additional Author
mixed material
Chicago
Richard D.Irwin
1981
Manajemen pemasaran, suatu pendekatan strategis dengan orientasi global. Jilid II
BOYD, HARPER W
Primary Author
mixed material
Jakarta
Erlangga
2000