<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>8</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>20</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="10288">
  <titleInfo>
   <title>Marketing Management. 14th Ed. Pearson Horizons Edition</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>KELLER, KEVIN LANE</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780273779834</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Pearson</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:image>images_%2811%29.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="23176">
  <titleInfo>
   <title>Strategic Brand Management :</title>
   <subTitle>Building, Measuring and Managing Brand Equity. 5th Ed. Global Edition</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KELLER, KEVIN LANE</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>VANITHA SWAMINATHAN</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781292314969</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Harlow, United Kingdom</placeTerm>
    <publisher>Pearson</publisher>
    <dateIssued>2020</dateIssued>
   </place>
  </originInfo>
  <slims:image>Strategic_Brand_Management.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="10653">
  <titleInfo>
   <title>Manajemen Pemasaran. Jilid I. Edisi 12</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>KELLER, KEVIN LANE</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Indeks</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="10654">
  <titleInfo>
   <title>Marketing Management. 13th Edition</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>KELLER, KEVIN LANE</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New Delhi</placeTerm>
    <publisher>Pearson</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="10655">
  <titleInfo>
   <title>Marketing Management. 14th edition.</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>KELLER, KEVIN LANE</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New Delhi</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="11947">
  <titleInfo>
   <title>Manajemen Pemasaran. Jilid II. Edisi 13.</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>KELLER, KEVIN LANE</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790753266</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="11950">
  <titleInfo>
   <title>Manajemen Pemasaran. Jilid I. Edisi 13.</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>KELLER, KEVIN LANE</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790339354</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="18248">
  <titleInfo>
   <title>Marketing Management</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>KOTLER, PHILIP</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>KELLER, KEVIN LANE</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Pearson</publisher>
    <dateIssued>2016</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
