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PERANAN AUDIT OPERASIONAL UNTUK MENINGKATKAN KINERJA FUNGSI PEMASARAN PADA PT.MNC FINANCE, TBK.

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The purpose of this research is to find out how the implementation of operational audit is in order to improve the
marketing functions performance at PT MNC Finance, Tbk. This research is using descriptive qualitative to
describe how the implementation of operational audit is in order to improve the performance of marketing
functions, at PT MNC Finance Tbk. The data is using both primary and secondary data which is obtained from
Marketing department and Internal audit of PT MNC Finance, Tbk., Tulungagung, East Java branch. The
result of research shows that the operational audit has been implemented appropriately in accordance with the
regulations which have been set by the Internal Audit Division of PT MNC Finance, Tbk. and operational audit
has the role in increasing the marketing functions of PT MNC Finance, Tbk. It can be seen from the data of
marketing performance has been increasing in the year of 2012 as much as 8.5% or equal to Rp 1,543,000,000.

Keywords: Operational Audit, Performance, Marketing Function

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Informasi Detil

Judul Seri

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No. Panggil

AMA-132423

Penerbit

: ., 2013

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

AMA-132423

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subyek

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Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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