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JIRA ANALISIS CRITICAL SUCCESS FACTOR SEBAGAI PENDUKUNG DALAM MEMPERTAHANKAN KEUNGGULAN BERSAING DAN MENILAI KINERJA CV KARYA PUTRA
The purpose of this research is to find out the CV Karya Putra service performance by using
Critical Success Factor analysis. The data analysis technique is used in this research and
descriptive analysis is used in qualitative method. Based on analysis the opportunity of CV
Karya Putra is quite big since there is a government program for Surabaya as tourism city in
Asia. The great interest of Surabaya’s youth to the motorcycle and car for life style and their
tendency to modify and to improve their vehicle performance. The company, from the result of
the research, has never been carrying out analysis so its strengths, weaknesses, opportunities
and threats have never been known yet. This research is expected to be able to help the company
in maintaining its strengths and refining weaknesses. It can be concluded from the above
discussion that by carrying out SWOT analysis and by performing Critical Success Factor
periodically in order to seek for threatening factors can improve competitive advantage.
Keywords: Critical Success Factor, SWOT, Competitive Advantage
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