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ANALISIS CRITICAL CCESS FACTOR SEBAGAI PENUNJANG DALAM MEMPRTAHANKAN KEUANGAN BERSAING DAN MENILAI KINERJA PT.BABA RAFI INDONESIA SURABAYA

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The purpose of this research is to measure, analysis and evaluate the critical succes factor which owned by PT. Baba Rafi Indonesia to maintain the competitive advantage and measuring the company performance. From the result of the research it can be known that there are seven critical factors (critical success factor) that can sustain the competitive advantage from PT. Baba Rafi Indonesia: (1) which are products with quality and typical flavored, (2) a good management, (3) the competent of the human resources, (4) marketing and promotion that conducted using all existing media, (5) rewards which obtained as the achievement, (6) economical inventory acquisition, and (7) go international.
Keywords: Critical Success Factor Identification, Internal Environment and External, Competitive Advantage.

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Informasi Detil

Judul Seri

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No. Panggil

AMA-132090

Penerbit

: ., 2013

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

AMA-132090

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subyek

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Info Detil Spesifik

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Pernyataan Tanggungjawab

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