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JIRA PENERAPAN AUDIT MANAJEMEN PEMASARAN PADA PT. PLN DISTRIBUSI JAWA TIMUR
PLN as private company that given permission to handle electricity source. Company must have
function to control market as maximal. Management audit have function to exam and check quantities the
purpose market in the middle of the problem.The purpose of this research is to find out the role of government
and the company in PT. PLN Distribusi Jawa Timur. This research is a descriptive qualitative research. The data
collection technique is performed by using field studies that are: interviewing, observing, and documenting. The
aspects which are examined in this research include the marketing implementation, budgeting, effectiveness and
efficiency.The result of this research indicates that the PT. PLN Distribusi Jawa Timur using the role of
government and their policy. PT. PLN Distribusi Jawa Timur has been performing efficient and effectively.
Market program of SARLING and SARJITU can increase the amount of the customer, on 2011 customer icrease
until 415.294 and on 2012 increase until 587.341. Realitation of consideration appropriate with divergence
tolerance limit that is less than 10%. Saving market accounts has increase. On 2010 saving has success achieved
until 4,83% (Rp 28.986.600,-), on 2011 until 4,99% (Rp 50.334.300,-), on 2012 until 6,3% (Rp 78.878.450,-).
Keywords: Marketing Management, Budgeting, Effective, Efficient
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