Text
JIRA ANALISIS PENERAPAN VALUE CHAIN UNTUK MENCAPAI KEUNGGULAN BERSAING PT.VARIA USAHA BETON WARU SIDOARJO
The purpose of this research is to identify and to analyze the value activity on the company and to find out
and to analyze the application of Value Chain analysis in order to achieve competitive advantage. The
research object from 2011 to 2012.The data collection technique is using interview and documentation
technique while the data analysis technique is using qualitative method with descriptive approach which
focuses on the current research, and some elements which become the object of research.In the company’s
activities each stage of value chain which has been identified is categorized by Value Added activities. It can
be concluded from the analysis that Non Value Added activity can be eliminated so cost efficiency can be
applied to 2011 and 2012. Besides, a company is necessary to support cost reduction on external chain value
by developing technology in order to improve company performance to compete with other companies
Keywords: Value Chain Analysis, Cost Investigation, Cost Efficiency, NVA Cost,External Value Chai
Tidak ada salinan data
Tidak tersedia versi lain