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PENGARUH HARGA, PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DWI JAYA FURNITURE

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ABSTRACT

This research is aimed to find out the influence of price, product, and service quality and the simultaneous influence of price, product, and service quality to the customer satisfaction at Dwi Jaya Furniture Gresik. This research is causal comparative research. The population of this research is Dwi Jaya Furniture Gresik with the numbers of samples are 80 people. The sample collection method has been carried out by using nonprobability sampling with the data collection technique has been done by issuing questionnaires. The analysis method has been carried out by using multiple linear regressions analysis with the instrument of SPSS (Statistical Product and Service Solutions) application. The result of this research shows that price gives significant and positive influence to the customer satisfaction at Dwi Jaya Furniture Gresik. Product gives significant and positive influence to the customer satisfaction at Dwi Jaya Furniture Gresik. Service quality does not give significant and positive influence to the customer satisfaction at Dwi Jaya Furniture Gresik. The simultaneous influence which consists of price, product, and service quality give significant and positive influence to the customer satisfaction at Dwi Jaya Furniture Gresik.

Keywords: price, product, service quality and customer satisfaction.

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Informasi Detil

Judul Seri

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No. Panggil

AMM17/133 Win p

Penerbit

: ., 2017

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Bahasa

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Klasifikasi

AMM17/133

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