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JIRM PENGARUH TRANSAKSI ONLINE SHOPPING, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUASAN KONSUMEN PADA E-COMMERCE
ABSTRACT
This research is meant to find out the influence of online shopping transaction and customer trust to the customer satisfaction, to find out the influence of online shopping transaction, and customer trust simultaneously give influence to the customer satisfaction to the E-commerce.The population is all students of Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya. The sample collection technique has been done by using purposive sampling method, in which the collection technique is carried out by using specific consideration. The data has been obtained by issuing questionnaires and 100 respondents obtained from students Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya have been selected as samples. The analysis method has been done by using descriptive method and the statistic analysis has been done by using multiple linear regressions and the hypothesis test has been performed by using t-test, F test with 5% significance level.The result of the research shows that online shopping transaction give significant and positive influence to the customer satisfaction on E-commerce. Customer trust give significant and positive influence to the customer satisfaction on E-commerce and online shopping transaction, and customer trust simultaneously give significant influence to the customersatisfaction.
Keywords: online shopping transaction, customer trust, customer satisfaction
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