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PENGARUH MOTIVASI BERPRESTASI DAN PERILAKU INOVATIF TERHADAP KEBERHASILAN USAHA

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This research is meant to find out and examine the influence of motivation of achievement and innovative behavior to the successful of business at UMKM Dolly Surabaya. The object of this research is used UMKM Dolly Surabaya. The population of this research is used business owner at UMKM Dolly Surabaya with the amount of samples are 60 people. the sample collection technique of this research has been done by using saturated sampling and total sampling technique, therefore all of the population are used as sample. The data analysis technique has been done by using multiple linear regressions analysis with the instrument of SPSS 18. the hypothesis test is used R test, F test, and t test.The result of this research shows that the motivation of achievement gives significant and positive to the business success and innovative behaviour give positive and significant influence to the success of UMKM Dolly Surabaya. Therefore, it can be said that the success of UMKM Dolly Surabaya is influenced by achievement motivation and innovative behaviour but also it might have possibility influenced by other factors.
Keywords: Achievement motivation, innovative behaviour, business success.

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No. Panggil

AMM18/318 Luc p

Penerbit

: ., 2018

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Bahasa

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AMM18/318

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