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PENGARUH HARGA, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU 2 BEAT PADA PT PRIMADI JAYA SAKTI

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Purchasing decision is the selection of action from two or three alternative
options. A customer who wants to make option so he or she should have
alternative options and one of the ways is done by checking the price. Therefore,
price is the issue which has to be noticed by the company because the right price
determination will give satisfaction to the customer in the making purchasing
decision. This research is meant to find out the influence of price, promotion, and
brand image to the purchasing decision of 2Beat shoes at PT Permadi Jaya Sakti.
The analysis technique has been done by using multiple linear regressions,
F test, and t-test analysis to analyze the influence of variables in this research.
The population is all customer of 2Beat Shoes and the samples are 100
respondents
The result of the research which has been done by using F test shows that
the models are feasible to be used for the following research and t test shows that
price, promotion and brand image give significant and positive influence to the
purchasing decision.

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Ketersediaan

SM-17160

SM17/160 Mil p c.1

Perpustakaan Pusat - R. Koleksi Khusus Lt.2

Tersedia - Gudang

Informasi Detil

Judul Seri

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No. Panggil

SM17/160 Mil p

Penerbit

: ., 2017

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

SM17/160

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subyek

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Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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