Penggayaan APA

KOTLER, PHILIP, COX, KEITH. (2000). Marketing management and strategy a reader . New Jersey: Prentice Hall.

Chicago Style

KOTLER, PHILIP, COX, KEITH. Marketing management and strategy a reader. New Jersey: Prentice Hall, 2000. Text.

MLA Style

KOTLER, PHILIP, COX, KEITH. Marketing management and strategy a reader. New Jersey: Prentice Hall, 2000. Text.

Turabian Style

KOTLER, PHILIP, COX, KEITH. Marketing management and strategy a reader. New Jersey: Prentice Hall, 2000. Print.